Charles County Sheriff’s Office Announces PRIDE Campaign


The Charles County Sheriff’s Office recently unveiled a new branding initiative: PRIDE. A representation of the agency’s core values, PRIDE is an acronym which stands for Professionalism, Respect, Integrity, Duty and Excellence.

The PRIDE campaign originated after CCSO Command Staff attended an FBI National Academy Associates Training. In brainstorming ideas for recruiting efforts, retired Captain Michael Klotz suggested the acronym PRIDE, stating that it stood for “goals that we strive to achieve and a word that describes our agency and how we perform our mission.”

“PRIDE characterizes the CCSO’s culture. It is the way we feel about ourselves, our work, and our community,” said Sheriff Troy Berry. “It is also how we will attract new recruits to a career in law enforcement. To them, PRIDE represents something bigger that they, too, can be a part of.”

PRIDE wristbands were handed out at the 2015 Charles County Fair, and more branded items will soon be visible throughout the county and at the CCSO district stations.

Charles County Crime Solvers offers rewards of up to $1,000 for information that leads to the arrest or indictment of a person responsible for a crime in Charles County. Anyone with information about an unsolved crime or the location of a fugitive may contact Charles County Crime Solvers by calling 1-866-411-TIPS, texting CHARLES + the tip to CRIMES (274637) or submitting tips online at All individuals who provide tips through Crime Solvers will remain anonymous. Learn more at the CCSO’s website.

The Charles County Sheriff’s Office is a full-service law enforcement agency comprised of more than 600 police, corrections and civilian personnel responsible for protecting more than 150,000 residents. The CCSO was accredited by the Commission on the Accreditation of Law Enforcement Agencies (CALEA) in 2001 and has been designated as a CALEA Gold Standard of Excellence agency since 2011. Established in 1658, the CCSO is one of the oldest law enforcement agencies in the United States. For more information, visit      

Media Contact
Janelle Love